Sutton & Lee
John Sutton Associates (JSA), founded in 1997 by John Sutton, specializes in research, marketing, and management consulting services for public radio stations and organizations. The company has expanded its focus to include ratings analysis for commercial radio stations, emphasizing the intersection of audience engagement, expenses, and revenue generation from listeners and businesses.
Sonja Lee joined JSA in 2007 and plays a key role in helping stations produce successful on-air fundraising drives and train staff for effective pitching and production. With experience from various client stations across the country, JSA combines extensive industry knowledge with a commitment to enhancing public radio's financial sustainability.
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