Radio Research Consortium

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18200 Hillcrest Ave
Olney, MD 20832
+1 (301) 774-6686
https://www.rrconline.org

Radio Research Consortium, Inc. is an independent, not-for-profit research firm that partners with Nielsen, Inc. to provide local market audience estimates for non-commercial radio stations. Founded in 1981, RRC serves station managers, programmers, and marketing professionals, offering training and resources to enhance the understanding and application of radio research data.

Committed to advancing the utilization of audience research in non-commercial radio, RRC's mission is to educate and train station personnel in evaluating and interpreting radio research data. With a history dating back to a 14-member alliance, RRC now boasts a diverse subscriber base of several hundred non-commercial radio stations, providing valuable insights and industry information to support informed decision-making.

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