Lion & Lamb Project

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4300 Montgomery Ave
Bethesda, MD 20814
+1 (301) 654-3091

The Lion & Lamb Project was an organization dedicated to eliminating the marketing of violence to children by educating parents, industry stakeholders, and government officials about its harmful effects. Through initiatives such as Parent Action Kits, Violent Toy Trade-Ins, and Congressional testimonies, the project aimed to foster a national consensus that violence should not be considered child's play.

By promoting nonviolent values and encouraging community involvement, the Lion & Lamb Project worked to change perceptions surrounding violent toys and entertainment, similar to societal shifts against smoking and drunk driving. Their annual press conference recognized both violent toys and nonviolent alternatives, aiming to redirect the market towards more peaceful options for children.

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