Shoestring Theater

VIA Group, a privately held limited liability company, is a marketing and communications agency that helps companies in complex business environments grow by developing and deploying measurable marketing initiatives. Every VIA solution involves an alliance of strategy, design, communications and technology. To accomplish it, the company draws on the expertise of professionals who come from the client, consulting, agency, media and entertainment worlds. The holistic and seamless marriage of these skill sets allows VIA to deliver richer brand experiences to clients and their audiences. The end result is a multi-dimensional brand experience that grows market share; builds customer loyalty and retention; and increases profitability. John Coleman and Rich Rico founded it in 1993. The company is headquartered in Portland, Maine with locations in Boston and New York.