Moxie Museum

Moxie is a historic brand of carbonated beverage that was first created in 1876 by Augustin Thompson as a patent medicine called Moxie Nerve Food. The drink, known for its sweet soda flavor with a bitter aftertaste, is flavored with gentian root extract and continues to be regionally popular in New England states.

Originally produced in Lowell, Massachusetts, Moxie was designated the official soft drink of Maine in 2005 and has a rich history of marketing campaigns, endorsements, and legal battles over its unique recipe and branding. The brand has changed ownership over the years, with The Coca-Cola Company acquiring Moxie in 2018, ensuring its continued production and availability to loyal fans.

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