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Bernstein-Rein Advertising is a multi-disciplined advertising and marketing agency with a focus on account management, creative, database marketing, direct marketing, media, public relations, research and yellow pages. Founded in 1964 and based in Kansas City, Mo., the agency has helped companies achieve consumer preference, customer loyalty and category leadership. Wal-Mart, Blockbuster and McDonald's have relied on Bernstein-Rein to build their brands using memorable advertising messages. The agency developed the Happy Meal for McDonald's and Make It A Blockbuster Night for the rental company. The agency s key is its own concept called Brand Humanity. This concept seeks to connect brands to people addressing emotion and intellect rather than desire.