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Established in 1990, Cereal Ingredients produces fruit products that add flavor, texture and color to baked goods, cereals and pre-blended mixes. It is a member of the Grocery Manufacturers Association and the Academy of International Business. The company manufactures a line of standard and custom formulated products and serves clients worldwide. Cereal Ingredients maintains a research and development center, as well as provides sales, marketing and laboratory services. Its product line includes wheat fiber concentrates, bakery mixes, streusels and toppings. The company offers products under various brands, such as HK, Flav-R-Bites, Nutri-Bites, Flav-R-Burst, Cinn-A-Quick and Flav-R-Swirl. Its products are mixed into a dough and batter and baked. It provides products in a variety of flavors, including blueberry, cinnamon, strawberry, chocolate, orange, apple and cherry. With one of its manufacturing locations in Leavenworth, Kan., Cereal Ingredients also serves customers in Missouri and New Mexico.

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