Ethnographic Research Inc

Ethnographic Research Inc. (ERI) in Overland Park, KS, specializes in enhancing organizational products and services through in-depth ethnographic research. By immersing themselves in the daily lives of research participants, ERI gains valuable insights into consumer behavior and cultural significance, ultimately leading to richer and more actionable findings.

Unlike traditional research methods, ERI emphasizes a personal approach, allowing participants to guide the conversation and reveal important insights through both words and actions. Their findings not only address immediate business questions but also provide strategic platforms for future development, making them a vital resource for their clients.

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