Jill B.
8/12/2019
Love this place! Diamond is very welcoming and knowledgeable. She carries some exclusive products that are hard to find elsewhere.
Essence of Natural Beauty
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2801 Grand Ave Ste 1295
Ames, IA 50010
Essence of Natural Beauty, located in Ames, IA, is a trusted Black-owned and woman-owned beauty supply store that has been celebrating and supporting natural textured beauty since 2019. They offer a diverse range of services, including expert braiding techniques like dreadlocks, knotless braids, and crochet styles, tailored to meet the unique needs of every customer.
In addition to quality hair care services, Essence of Natural Beauty stocks a carefully curated selection of beauty products, such as hair extensions, oils, shampoos, and conditioners, ensuring customers can find exactly what they need to maintain and enhance their natural beauty. With a commitment to empowering individuals through professional care and a welcoming atmosphere, this store has garnered positive client testimonials for its exceptional service and knowledgeable staff.
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Reviews
4.53 reviewsJoyce G.
11/7/2025
Friendly, helpful staff. Great selection of products. Welcoming atmosphere. Great location within the mall- but for some reason the WiFi would not work in the store. That was the only problem l...
Aja L.
6/15/2019
I love that Ames FINALLY has a Black beauty supply store! Braiding hair, eigs, products - its here. It's not a huge store but the selection and prices are fair.
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