Bloomington Brands LLC

Bloomington Brands LLC, also known as Brands, is a unique joint venture that operates under contract with The Scotts Miracle-Gro Company, managing the Osmocote Plant Food brand. It is dedicated to enriching the educational experience of students at Indiana University's Kelley School of Business by providing them with hands-on brand management experience while they pursue their studies.

This innovative program allows students to apply their knowledge in real-world scenarios, offering invaluable opportunities to engage in brand management during their academic journey. By fostering practical skills, Bloomington Brands aims to prepare students for successful careers in the business field.

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