Vivid Path, LLC

Vivid Path, LLC is a consulting firm based in Evanston, IL, specializing in fractional leadership and business coaching for startup and small businesses in the e-commerce, SaaS, and professional services sectors. By leveraging their proprietary Whole Operations framework, they assist companies in navigating complexity, optimizing operations, and achieving sustainable growth through enhanced leadership and cultural alignment.

Founded by Mark Scrimenti, who brings three decades of diverse experience, Vivid Path focuses on helping entrepreneur-led organizations build self-sustaining systems that drive accountability and measurable results. Their services include fractional COO roles, System Soul implementation, and one-on-one leadership coaching designed to cultivate strong, values-driven teams capable of thriving in dynamic environments.

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