V2R LLC

The development of what has become Vision2Reality's "No Excuses" Strategy Execution (NESE) process and V2R software started in 1996. Revcor, the leading developer and manufacturer of Revolutionary Air Flow solutions, was looking for a better way to drive strategy through its multi-plant manufacturing organization. The Management-By-Objectives (MBO) back was Revcor's first attempt to formalize its Seat-Of-Pants (SOP) management practices. It began tracking Balanced Scorecard metrics in 1991. Its initial attempt at Business Performance Management (BPM) tracked 16 metrics across the four traditional balanced scorecard categories. It took several years to discover that 16 metrics was too many and that measuring results was much less important than managing improvement. Today, Revcor tracks only 4-5 metrics, but its primary focus is on managing well-defined strategic projects that it believes will result in a sustainable competitive advantage. This success spurred the development of the V2R software in 1996, with a goal to build a strategy execution application that enhanced the MBO process by engaging associates to cascade their company strategy to aligned group tactics and associate level goals. The company also developed the ability to assign associate level accountability for balanced scorecard metrics and peer accountability (stakeholders) for rated goals using its unique BasPac organization structure. Vision2Reality team has really struggled through the years developing its V2R software, but it developed a unique "No Excuses" process from scratch. The V2R software application was created to guide organizations through a formal strategy execution process and help organizations translate their strategic vision to reality. Vision2Reality has a location in Carpentersville, Ill.