Tapad
Tapad is a prominent provider of digital identity solutions, specializing in the development of the Tapad Graph, the market's leading cross-device digital identity graph. Through partnerships with brands, agencies, and platforms, Tapad maximizes marketing investments by enabling comprehensive targeting, measurement, and personalization across various digital touchpoints.
By ingesting device identifiers to enhance their graph, Tapad allows marketers to reach consumers more effectively and gain deeper insights into the consumer decision journey. Their solutions support data enrichment and customized messaging, empowering businesses to connect with new prospects and improve overall engagement.
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