Superbold Design Lab

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3151 N Lincoln Ave
Chicago, IL 60657
https://superbolddesignlab.com

Superbold Design Lab, located in Chicago, IL, is led by Design Manager Tom Zeien, who specializes in crafting intuitive and joyful experiences across various platforms, including web, mobile apps, and in-lodge kiosks for Great Wolf Resorts. Driven by curiosity and aesthetics, the studio focuses on thoughtful systems, compelling storytelling, and deep user empathy in their design work.

The lab's diverse portfolio includes the Bookmark app for tracking books, the nicethings.guide platform for sharing beautiful things, and branding projects such as the Un Mundo Libre foundation and the Oscars Ballots for the 2025 ceremony. Superbold Design Lab emphasizes clarity, craft, and care in all its creative endeavors, ensuring that every product resonates with its intended audience.

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