Subversive Cycling Company

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110 N 1st St
Rockford, IL 61107

Subversive Cycling Company, located in Rockford, IL, is a dedicated dealer of popular bike brands such as Surly, Reid, and Aventon. The store fosters a community spirit by encouraging group rides and events, inviting cycling enthusiasts to engage with their local bike culture.

In addition to offering a variety of bicycles, Subversive Cycling Company promotes sustainability by partnering with Reid, which plants a tree for every bike sold. The shop also features stylish merchandise from All-City Cycles, enhancing the cycling experience for riders of all levels.

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Reviews

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5.03 reviews
Daniel B.
6/5/2025

Left Subversive a message (through Yelp) to get my bike tuned up and because of Alan's quick response time was able to bring it in by the next business day! He was very responsive and helpful...

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Melissa H.
11/2/2024

Great experience! Brought in a bike and I knew it needed a tune up among possible other things. The repair was quick, cheaper than expected and he went above and beyond to add little things to...

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Dani W.
7/4/2023

Went into Subversive after my DeKalb cycle shop closed. I needed a tire repaired for my bike. Very quickly looked at the tire, noted some pretty serious thorns in the actual rubber tire and tried...

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