Studio/lab

Studio/lab is a design firm based in Chicago that specializes in identity-driven communication systems, merging conceptual approaches with detailed delivery to create compelling images, publications, interactions, and environments. Led by prominent figures in the design field, including Marcia Lausen and Susan Verba, the firm collaborates closely with clients to develop authentic solutions through rigorous research and ideation.

With a flexible project team that draws on a network of consultants and emerging talent from leading research universities, Studio/lab serves a diverse client base across commercial, cultural, urban, and civic sectors. Their innovative approach emphasizes dynamic visual and verbal brand tools, informed interactions, and enhanced service models aimed at improving everyday experiences.

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