Simplicity Squared, LLC

Simplicity Squared, LLC is a company founded by John Maeda, who authored "The Laws of Simplicity," a book exploring principles designed to enhance simplicity in various systems and designs. With insights stemming from his experience during the rise of the Apple iPod, Maeda's work emphasizes thoughtful reduction, organization, and the importance of emotion and trust in achieving simplicity.

In addition to "The Laws of Simplicity," Maeda has penned "Redesigning Leadership," a book focusing on design, technology, and leadership as therapeutic practices. His work, translated into more than 14 languages, continues to be relevant in the ever-evolving technology landscape, offering timeless principles for navigating complexity.

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