Science Hack Day Chicago

AdTraction Media, based in Chicago, has pioneered innovative surface advertising solutions in partnership with the Chicago Park District, marking the first of its kind in the country. Their unique adhesive product adheres to concrete or blacktop, designed to withstand extreme weather conditions while maintaining high visual quality, offering a fresh avenue for branding without cluttering the scenic lakefront. With a focus on generating revenue for community programs, AdTraction identifies high-traffic pedestrian areas to create effective advertising opportunities. Their pilot program showcased successful collaborations with brands like Gatorade, Tropicana, and Nike, proving the effectiveness of their interactive advertising approach through user engagement that drives foot traffic to surrounding businesses. Generated from the website