Nielsen & Associates

Nielsen Spectra provides consumer-centric marketing and sales solutions that help its manufacturer and retail clients focus on strategic consumers, markets and retailers while maximizing their return on investments. It employs advanced analytic solutions that help clients uncover opportunities and create marketing and sales programs. Core competencies of Nielsen Spectra include consumer segmentation, marketing execution and data integration.

NIQ Global Intelligence plc, based in Chicago, IL, specializes in delivering comprehensive market research and consumer insights, helping retailers and manufacturers identify growth opportunities. With a vast ecosystem that measures consumer behavior across 90 countries and processes 3.1 trillion data records weekly, NIQ is trusted by 23,000 clients to provide actionable analytics and expertise. Offering solutions across various industries including consumer packaged goods, technology durables, and retail, NIQ is dedicated to showcasing what people want through their advanced data analytics capabilities. Their focus on innovation and understanding market trends positions them as a vital partner in navigating the complexities of consumer spending. Generated from the website

Nielsen Media Research is a world-famous television ratings company. In the United States, Nielsen Media Research provides television audience estimates for broadcast and cable networks, television stations, national syndicates, regional cable television systems, satellite providers, advertisers and advertising agencies. Active in more than 40 countries, it also offers radio audience measurement, print readership and custom media research services. Nielsen Media Research, a subsidiary of Cognizant Corporation, has its headquarters in New York City and offices in major markets throughout the United States and Canada, including one in Chicago.