Model People

Model People, based in Chicago, IL, specializes in modeling consumer behavior within cultural contexts to inspire innovative brand strategies. They combine diverse methodologies, including in-person, online, and mobile research, to ground brand development in deep insights and understanding.

The company's team consists of award-winning filmmakers and graphic artists who create compelling consumer documentaries and media to drive strategic action for brand growth. With a global network of correspondents and expertise in local markets, Model People provides valuable insights into cultural trends and consumer behavior, ensuring effective brand positioning and innovation.

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