Millward Brown - CHG
Kantar is a global leader in understanding consumer behavior, providing insights and strategies that help businesses build strong, profitable, and sustainable brands. With a wealth of data collected from over 150 million conversations annually, Kantar leverages its expertise in brand strategy, consumer behavior, and media effectiveness to drive campaign success for its clients.
The company’s innovative approach includes a comprehensive analysis of 65 billion consumer data points, enabling organizations to optimize their marketing efforts and enhance customer experiences. Kantar’s commitment to sustainability and creative testing further positions it as a vital partner for brands seeking to navigate the complexities of today’s marketplace.
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