Marketing Drive

Founded in 1916, Crain Communications is one of the largest privately owned business publishers in the United States with more than 30 business, trade and consumer publications in North America and Europe. The company offers publications that provide news and information on the advertising and media, automotive, communications, environmental, health care, human resources, investments and insurance, plastics and rubber and other trade markets. The numerous publications operated by the company include Advertising Age, TelevisionWeek, Automotive News, AutoWeek, Crain s New York Business, Waste News, Modern Physician, Workforce Management, Investment News, Plastic News and American Coin-op. The company is a member of the Direct Marketing Association, American Advertising Federation and the Magazine Publishers of America. Crain Communications maintains more than 15 offices throughout the world and one of them is located in Chicago.

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Beghou Consulting was founded in 1993 by Beth Beghou. Beth has worked on sales force and marketing issues with pharmaceutical and health care companies for more than 20 years. Our consultants bring unparalleled levels of consulting experience, dedicated issue focus, proven modeling methods and data management skills. Our work is data-driven and quantitative. We seek to develop and apply state-of-the art analytic models to address critical issues. While we perform most of our work in our offices, our consultants have a high degree of client contact. We work closely with client management during all phases of our projects to ensure that our recommendations and solutions have broad organizational support. Our dynamic, entrepreneurial and collaborative environment provides a unique blend of intense dedication to our clients with a casual work atmosphere that results in long-term client relationships.