Jarling's Custard Cup

Custard Cup was first started in 1949. It was originally opened by George and Helen Potter at 2507 N. Vermilion St. in Danville, IL. There they started selling the Custard that Mr. Potter had developed a recipe for. Business started slow, and it was not uncommon to see George and Helen sitting out back playing cards while they waited for customers to come in. The Potter's also created our signature Cold Fudge, to solve the problem of Custard melting when hot fudge was put on it. They owned the business for 20 years and then decided that they were ready to retire. The Potter's had no children, so they sold "The Cup" to the Wilmer and Dorotha Jarling in 1969.