Industrial Marketing Research
Industrial Marketing Research (IMR) is a leading provider of precise research and targeted market intelligence tailored for the automotive and commercial vehicle sectors. The company specializes in a range of research solutions, offering expert insights and comprehensive analysis to aid businesses in understanding customer behavior and decision-making processes.
IMR's offerings encompass various research topics, including consumer segmentation, parts brand analysis, and shop technician decision processes. By delivering accurate data and strategic guidance, IMR empowers clients to make informed decisions to enhance their market positioning in both original equipment (OE) and aftermarket domains.
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