Fromm International
Fromm International, founded in 1907, is a family-owned leader in the professional and consumer beauty industry, specializing in high-end salon tools, trendy accessories, and everyday beauty essentials. With a commitment to excellence, the company offers a curated collection of high-quality products under its core brands: Fromm, Diane, and The Hair Edit.
Dedicated to enhancing beauty experiences, Fromm International provides stylists with the latest technology and superior craftsmanship to help them realize their creative visions. The company encourages individuals of all ethnicities and ages to experiment with their beauty routines through its lighthearted and affordable beauty brand, Diane.
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