Eureka Foong
Eureka Foong, PhD, is a User Experience Researcher at YouTube in Switzerland, where she leads research on Creator Music, aimed at improving creators' access to copyrighted music. Her expertise lies in mixed-methods research that combines quantitative data with qualitative insights, driving user-centered goals across teams.
Prior to her role at YouTube, Eureka conducted research on the gig economy and gender equity, completing a postdoc at the University of Tokyo's Cyber Interface Lab. Her academic background includes a PhD in Technology and Social Behavior from Northwestern University and experience with companies such as Facebook and Piktochart.
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