Eob Lab

Eob Lab is led by Ed O'Brien, an Associate Professor of Behavioral Science at the University of Chicago Booth School of Business. The lab focuses on the psychology of time and change, exploring how individuals perceive changes over time and the implications of these perceptions on behavior and decision-making.

Research at Eob Lab delves into various aspects of consumer enjoyment, including boredom and hedonic adaptation, while also addressing common misconceptions about personal and societal changes. By identifying interventions to enhance enjoyment and improve temporal perspective taking, the lab aims to mitigate forecasting errors and social conflicts arising from misjudged changes.

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