Dig Dig

Dig is an ethnographic research company based in Evanston, IL, specializing in deep ethnographic explorations for Fortune 500 brands. With over 20 years of experience, they have completed more than 150 projects, helping clients develop consumer intuition through human storytelling. Their work stands out for its ability to capture the real world that focus groups cannot, bringing consumers to life through videos and delivering unparalleled depth and perception.

Known for their expertise in front and back end innovation, segmentation, and brand positioning, Dig excels in creating cross-functional alignment and fueling long-term growth for their clients. They have successfully conducted projects in various industries, including automotive, healthcare, and consumer packaged goods, providing valuable insights and actionable recommendations to drive innovation, understand consumer needs, and inspire brand repositioning.

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