Daake

Daake is a Chicago-based branding agency that specializes in rebranding for future-ready organizations, empowering them with clarity, alignment, and confidence to forge irreplaceable brands. By partnering with companies and mission-driven organizations, Daake focuses on strategic transformations that ensure the brand evolution resonates with both internal stakeholders and external audiences.

The agency employs four tailored frameworks—Brand Evolution, Brand Revolution, Brand Creation, and Brand Merger—designed to address the critical questions at the heart of successful brand reinvention. Through a comprehensive methodology, Daake ensures each rebranding initiative preserves brand equity while fostering engagement, measurable success, and impactful rollouts.

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