Critical Mass

Founded in 1969, Johnson-Rauhoff is a privately held communications group that provides digital imaging and graphic design services to national and regional customers. The company provides assistance with advertising, promotions and direct marketing. It offers a wide range of services, such as assistance with retail photography and catalog production. Johnson-Rauhoff provides photography, design and production for hard goods, home fashion and fashion markets. The company s clients include Dey Pharmaceuticals, Bissell, Johnson Controls and Abbott Laboratories. In addition, it provides assistance in turning technical manuals and buyers' guides to single-page installation instructions. The company is located in St. Joseph, Mich.

Public Communications, also known as PCI, is a full-service, independent public relations firm. Founded in 1963, it has a partnership with Worldcom Public Relations Group. The firm manages a staff of more than 50 employees. Public Communications serves educational institutions and nonprofit organizations, as well as the entertainment and health care industries. The firm s clients include the Association of Zoos and Aquariums, American Board of Medical Specialties, Alliance of Marine Mammal Parks and Aquariums, Calgary Zoo, Fidelity Investments, Hitchcock Design Group and FlowMedica. It offers crisis communications and branding services. Public Communications also provides consumer marketing, qualitative research and strategic planning solutions, as well as several advocacy programs.