37 Signals

37 Signals, based in Chicago, IL, is known for its publication Signal v. Noise, which has been exploring the intersection of design and usability since 1999. The company encourages a community dialogue around the often humorous and perplexing world of signage through user-submitted content, highlighting the quirks and flaws in sign design.

With a focus on the importance of effective communication in design, 37 Signals fosters discussions that critique and celebrate the art of signage. Their initiative invites contributions from individuals who share a fascination with signs that either confuse or amuse, creating a unique platform for showcasing these visual oddities.

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