Cole's Marine Service

The great state of Idaho is home to some very beautiful waterways perfect for recreational boating and water sports. Gordy Hansen believes owning a boat is an ideal way for families and friends to enjoy the state's rivers and mountain lakes, and he strives to make this possible with his business, Idaho Water Sports, in Burley. Idaho Water Sports is a boat dealership that carries luxury ski boats and cruisers including Malibu, Moomba, Supra and Chaparral. The store also sells boating accessories, sportswear, water skis and, for frozen water, snowboards and snow skis. Gordy's father, Kenneth Hansen, originally opened the store 20 years ago as Pinetree Sports. Gordy worked at the business during his breaks from college, and after he graduated, he purchased the company, later changing the name to Idaho Water Sports. Inventory has evolved over its 20-year history, from bicycles, sporting goods and power sports to focusing primarily on high-end boat lines and marine service and repair. In 2002, the company expanded to a second location in Nampa. In March of 2006 a new dealership was constructed along Interstate-84, and freeway traffic has been good for business. Expanding to the Treasure Valley was a big step for Gordy and his staff but the many years of hard work have paid off with strong sales and loyal customers. Idaho Water Sports promotes the boating lifestyle by offering instructional clinics on waterskiing and wakeboarding. Employees also organize free water sports equipment demo events and sponsor wakeboard competitions that draw participants from across the country. Customers are encouraged to test drive their boats before purchase, and new boat owners are given an on-water orientation. Gordy credits his employees for the success Idaho Water Sports has experienced thus far. The technicians and salespeople have the training and practical experience to assist clients in the best way possible. Idaho Water Sports is dedicated to making boat ownership a fun, easy way to experience Idaho's beautiful waterways.