The Most Irresistible Shop in Hilo

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256 Kamehameha Ave
Hilo, HI 96720
E komo mai! Welcome to Hilo! In 1976 Sally Mermel, a former school teacher opened "The Most Irresistible Shop in Hilo" in the heart of Downtown Hilo. 37 years later in 2013, Sally sold the shop to Tracie Yoshimoto (4th generation Hilo-girl), who dreamed of owning the store for many years. The shop features an eclectic array of gift items for locals and visitors. Shoppers will find postcards, jewelry, t-shirts, lotions/soaps, toys, kitchen, decor, wind chimes and more - made in Hawaii and imported.

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Reviews

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4.517 reviews
Photo of Jarrod A.
Jarrod A.
3/26/2025

It was a Saturday, late morning. I had just finished brunch at home and a desire came over me. To venture back into a charming store. The Most Irresistible Shop in Hilo. Before departing the...

Photo of Nadine C.
Nadine C.
9/17/2024

Shopping in Hilo Town, Hawaii... I remember the name of this store... I was here decades ago when I was active with the Jaycees (Junior Chamber of Commerce). We would have meetings on the Big...

Photo of Violet H.
Violet H.
8/15/2021

Long title, but accurate! I cannot resist visiting here when I'm in Hilo. I have a bunch of shopping and food establishments I love in Hilo, but this is my favorite. There's something for...

Photo of Veronica N.
Veronica N.
6/25/2018

Cute gift shop for your holiday needs Ranging from T-shirts, bags, hats, lamps, scarves and other cutesy stuff. The lady at the front was super friendly and very helpful. She gave me some great...

Photo of Anne C.
Anne C.
11/19/2020

I love Most Irresistible. I wanted to get a birthday gift for a friend recently and I contacted the store and the owner helped me put together several package of lovely items that she thought my...

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