Sugar Beach

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[1 - 191] N Kihei Rd
Kihei, HI 96753

Sugar Beach, also known as Kealia Beach, is said to be the longest beach on Maui, stretching for about 2.5 miles from Ma'alaea to north Kihei. With its long sandy shoreline, it is perfect for a leisurely beach stroll and offers a peaceful atmosphere with few buildings and visitors. The beach is popular among kite and windsurfers, as well as kayakers, who take advantage of the breezy offshore winds. It is also a great spot for whale watching during the winter months.

Located along North Kihei Road, Sugar Beach is easily accessible and offers beautiful views of the ocean. While there are no facilities or lifeguards on the beach, it provides ideal conditions for windsurfing, kitesurfing, and kayaking. Visitors can enjoy walking or jogging along the sandy shoreline, taking in the stunning sunsets, and exploring the nearby attractions and activities in the Kihei area.

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Reviews

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4.537 reviews
Photo of Michelle Q.
Michelle Q.
8/1/2025

We went to this beach on our first day in Maui. It was a very calm and quiet beach however a little windy. When looking for a location, you can search Sugar Beach events center or 12 South Kihei...

Photo of Rick H.
Rick H.
5/26/2025

Not a bad beach, but expect wind and minimal shade. Would recommend coming early mornings before the trade winds hit. Great scenery & very soft sand.

Photo of Maruko X.
Maruko X.
5/20/2023

It's a very beautiful and quiet beach, very few tourists, mostly a local beach for residents. It's long and narrow, very comfortable to walk along and observe the islands over the other side.

Photo of Melissa M.
Melissa M.
8/31/2023

Gorgeous views, perfect weather, grounds beautiful and every reason to just stay!!!! Which I did, only now living in Kailua (with the fires they need vacancies) but sugar beach and all of Maui is...

Photo of Adam H.
Adam H.
7/22/2021

There are a lot of things to love about this beach. It's very long, soft sand, not crowded at all, peaceful. There is very calm, clear water and it is shallow for quite a ways out. Still get some...

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