Honolua Surf

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2411 S Kihei Rd
Kihei, HI 96753

Honolua Surf is a surf shop situated in Kihei, Hawaii, offering a variety of surfboards, accessories, and apparel for both beginners and experienced surfers.

With a focus on providing quality products and personalized service, Honolua Surf caters to the local surf community and visitors looking to enjoy the waves of Maui.

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Reviews

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4.514 reviews
Photo of Dawn C.
Dawn C.
3/27/2011

Perhaps THE ONLY place worth doing some serious clothes shopping on Maui. Well, okay, that's probably not a fair statement. I am not much of a shopper, particularly not while on vacation. However,...

Photo of Claire M.
Claire M.
8/2/2024

Love this clothing shop. Great selection of beach wear and have many of the surf brands. Their own brand is also great and the clothes are super cute. Their prices are reasonable as well. Their...

Photo of Julie T.
Julie T.
6/20/2024

Cool store! Check out the cute shark rafters!! Pretty good selection from clothes to luggage to Jewelry and sunscreen. Things are a little on the pricy side but got a good deal on a hat that was...

Deborah F.
5/23/2025

We visited many of the locations on Oahu, as the familiar surf companies were liquidating. The last location we visited, had the largest selection. The manager, who had been with the company15(!)...

Photo of Veronica P.
Veronica P.
6/26/2019

Just wanted to walk in and look around but ended up spending more than an hour in their trying on all their cute bathing suits and clothing! Lol Their customer service was absolutely amazing!...

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United StatesHawaiiKiheiHonolua Surf

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