Hawaii Tourism Japan

Hawaii Tourism Japan (HTJ) operates under the Hawaii Tourism Authority, focusing on brand marketing and destination management to promote Hawaii as a leading vacation spot for Japanese travelers. Through various initiatives, HTJ showcases the unique attributes of each Hawaiian island, emphasizing authentic island life and building strategic partnerships with travel industry stakeholders.

HTJ employs multi-channel digital advertising campaigns aimed at high-value visitors and implements collaborative programs with travel partners to enhance travel demand, especially during off-peak periods. Additionally, the organization invests in media outreach and industry training to amplify the visibility of Hawaii as a top destination in Japan.

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