Ulta Beauty

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200 Cherokee Pl
Cartersville, GA 30121

Ulta Beauty is a comprehensive beauty retailer offering a wide range of products across makeup, skincare, hair care, fragrance, and wellness categories. With a focus on both high-end and affordable options, the store caters to diverse customer needs, including beauty gifts and travel-size products.

In addition to its extensive product selection, Ulta Beauty emphasizes inclusivity and community engagement, featuring a variety of brands, including Black-Owned founded lines. The store also offers tools, guides, and quizzes to help customers find the perfect products tailored to their individual beauty needs.

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Reviews

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3.016 reviews
Photo of Jamie J.
Jamie J.
10/16/2025

I had a great experience at the salon. I worked with Madisson who was great and so easy to work with. She even helped me maintain the style so it would be great for our baby shower/gender reveal...

Photo of Rochelle R.
Rochelle R.
8/30/2025

I recently placed an online order and planned to do curbside pick up as I had done several times before. I called when I got to the store, gave them my name and let them know I was there to pick...

Liz B.
5/8/2025

Poor customer experience with cashier. Disrespectful attitude and lack of desire to problem solve to create a positive outcome.

Megan S.
12/26/2024

I don't even know where to start... I walked in as a blonde and came out as a striped brunette. Courtney Cox who is supposedly an "elite stylist" completely ruined my hair and left me looking like...

Leslie F.
4/5/2024

Ulta has just about everything you would need and want. Very friendly and helpful staff members. Will definitely visit here more often.

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