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W.C. Bradley Co. is a privately held family of companies specializing in outdoor cooking, outdoor living, recreation, real estate development, and land management. Founded in 1885 by William Clark Bradley, the company emphasizes integrity, innovation, and a servant leadership culture to create memorable experiences and bring people together. With a diverse portfolio of leading consumer brands, W.C. Bradley Co. empowers its team to deliver high-quality products and services that foster happiness and connection among customers. Recent highlights include Char-Broil's recognition in Men's Journal's Best Grills of 2024 Awards, underscoring the company's commitment to excellence and innovation in the outdoor cooking industry. Generated from the website

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W.C. Bradley, founded in 1885, is a privately owned diversified company, headquartered in Columbus, Ga. The company operates diverse businesses in industries, including textiles, farm implement manufacturing, row crop and livestock production, retail businesses in outdoor sports equipment and licensed sports apparel, and barbecue grill manufacturing. Its Char-Broil division is one of the world's leading producers of outdoor barbecue gas and electric grills. Its Bradley Direct is a full-service third-party fulfillment company providing call center services, order processing, and Web integration services to clients. The company's wares are sold to major retailers worldwide, including Sears, Roebuck, Home Depot, Kmart, and Wal-Mart, and through its own Web site.