Studio 101

If you're not targeting the Hispanic community with your advertising, marketing and PR campaigns, the answer may be "yes." As the nation's largest and fastest growing minority group, the Hispanic community represents the ninth largest economy in the world, and analysts project that Hispanic buying power will reach nine percent of the nation's total buying power by the end of this decade. To capture a share of this fast-growing, lucrative market, you must first understand what makes it unique and then market accordingly. You can't use a "one-size-fits all" marketing approach and expect to be successful. The Hispanic community in the U.S. represents many different Spanish-speaking countries ' Mexico, Ecuador, Guatemala, El Salvador, Puerto Rico, Cuba, etc. ' each with its own cultural nuances and dialects. To ensure that you have the right message in the right place, you need an expert in Hispanic marketing. You need Lanza Group. As Atlanta's premiere Hispanic market advertising and PR firm, we know what it takes to build brand awareness and loyalty in the Latino community. It's much more than just speaking Spanish. It's about Hispanic culture. We understand it, and we'll help you capitalize on it.

Macquarium is an Atlanta-based Web services and consulting firm that creates business solutions to increase information control, efficiency and results for clients. Founded in 1991, Macquarium works in the following areas: enterprise portals and content management, interactive marketing, e-Learning, e-Commerce and Web development. The International Web Marketing Association recognized Macquarium in 2005 with awards for several of its creations for such clients as The Home Depot stores and others. Macquarium works for both national and international clients from a single center where all of the company s planning, design and technology groups are based.

Fitzco is an Atlanta-based agency that specializes in unleashing brand energy by focusing on a brand's strengths, referred to as Stored Energy, while identifying and removing obstacles known as Energy Blocks. Their approach encompasses a wide range of services including brand strategy, media planning, content production, and analytics to optimize business-building efforts. The agency emphasizes data-driven activations and strategic rigor, helping brands navigate the complexities of performance-driven marketing. With a commitment to understanding consumer behavior and crafting innovative solutions, Fitzco aims to maximize the potential of every brand they partner with. Generated from the website