Ries & Ries

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2195 River Cliff Dr
Roswell, GA 30076
+1 (770) 643-0880
https://www.ries.com

Ries & Ries, founded in 1963 by Al Ries and now continued by Laura Ries, is a pioneering firm specializing in brand positioning and competitive marketing strategy. They offer unique positioning sessions that empower businesses to define their brand's identity in the minds of consumers, emphasizing the importance of being different and distinctive rather than simply better.

Through interactive strategy sessions, Ries & Ries provides guidance tailored to each company's unique challenges, focusing on the clear articulation of brand categories and when to say no to unproductive growth strategies. With extensive experience and a commitment to bold ideas, they have supported numerous clients in successfully navigating the complexities of modern marketing.

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