Pronghorn
Pronghorn is a standalone organization dedicated to diversifying the spirits industry by cultivating the next generation of executive leaders and entrepreneurs. With a mission to invest in sustainable and scalable practices, Pronghorn aims to recruit and retain 1,800 participants in the industry by 2032.
The organization focuses on creating impactful programs such as the Spirits Academy and mentorship initiatives, while also investing in 57 spirits brands through a hybrid incubator-accelerator model. By addressing the disparity in representation within the beverage industry, Pronghorn is committed to fostering a more inclusive environment for all consumers.
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