The company specializes in merchandise for rugby enthusiasts, offering a wide range of apparel and accessories for men, women, and juniors under the British Irish Lions brand. Their product range includes jerseys, jackets, training kits, and various accessories, catering to fans and athletes alike.

Additionally, the company emphasizes customization options for teams and schools through its teamwear division, ensuring a personalized experience for customers. With regular promotions and exclusive discounts, they aim to provide a compelling shopping experience for rugby supporters.

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