Nielsen Neuro Labs

Nielsen Neuro Labs, based in Atlanta, GA, specializes in comprehensive data and audience measurement solutions that empower businesses to navigate the ever-evolving media landscape. Their innovative services include cross-media measurement, market intelligence, and audience segmentation, all designed to optimize marketing performance and enhance decision-making capabilities.

With a focus on real data and genuine audience insights, Nielsen Neuro Labs provides tools such as Nielsen ONE and Gracenote content metadata to help organizations connect with consumers effectively. Their global panels, comprising around 750,000 participants, ensure accurate representation and critical validation of data, driving strategic marketing initiatives across various platforms.

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