Merck & Co Inc

Love to Ride in Alpharetta, GA is a pioneering online platform and app that effectively promotes cycling and encourages behavior change through local engagement and human interaction. Their innovative approach has led to impressive statistics, with a significant number of non-cyclists starting to ride weekly and many non-commuting cyclists now cycling to work regularly. Utilizing behavior change theory, Love to Ride gathers key information about participants to provide targeted support in overcoming barriers to cycling. With a focus on reinforcing positive behavior, setting goals, and offering incentives, Love to Ride goes beyond just a website, engaging real people and local communities to create a supportive environment for cycling enthusiasts of all levels.Generated from the website