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Equifax, founded in 1899, engages in the collection, organization and management of various types of credit, financial, public record, demographic, and marketing information regarding individuals and businesses. The company s proprietary databases contain information on more than 400 million consumers and businesses worldwide. Its products and services include consumer credit information, information database management, marketing information, business credit information, decision-making and analytical tools, and identity verification services. The company serves customers across a wide range of industries, including financial services, retail, health care, telecommunications and utilities, brokerage, insurance, and municipalities. Equifax is a member of Standard & Poor's 500 Index, and is headquartered in Atlanta. It operates in the United States, Canada, Costa Rica, the United Kingdom, Ireland, Spain, Portugal, Brazil, Argentina, Chile, El Salvador, Peru, and Uruguay.

HistoryThe inspiration for BrightWhistle emerged from the passion both founders shared for the convergence of digital media and online marketing. Founders Chad Mallory and Greg Foster shared one core belief - relevant content has the power to connect businesses with their prospective customers. When combined with advanced marketing science and a scalable technology platform, the resulting solution addresses the digital marketer's most compelling challenge - how to generate and convert qualified leads for their business. BrightWhistle began with the idea of creating a company devoted to building a scalable, cost-effective digital marketing platform that attracts, targets and qualifies prospects through the use of educational content - and helps converts them into new customers.SpecialtiesBrightWhistle specializes in magnifying the online presence for healthcare organizations on a local or national level through digital marketing. Our platform allows you to quickly and easily build and manage a matrix of sites representing each of your locations and doctors in order to target new patients more effectively through pay-per-click campaigns and other strategies. Also, as a Facebook Ad API Vendor, we are one of a small group of companies capable of fully automating and optimizing Facebook ad campaigns. Our first-in-class solution makes it possible to match every ad with a dynamic landing page containing content assembled from your digital matrix and the Brightwhistle Content Network. The BrightWhistle platform has been architected with respect to the various regulatory issues common to health care providers.