First Command

First Command Financial Services, Inc. is a comprehensive financial services provider headquartered in Fort Worth, Texas, offering a range of services including brokerage, advisory, insurance, and banking through its various subsidiaries. The company is dedicated to helping clients achieve their financial goals, although it clarifies that a financial plan alone cannot guarantee success in meeting retirement or other financial objectives.

Additionally, First Command is committed to understanding and analyzing financial behaviors through the First Command Financial Behaviors Index, which surveys American consumers to assess trends in financial attitudes and intentions. The index is compiled by Sentient Decision Science, a firm specializing in behavioral science and consumer psychology within the financial services sector.

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