The National Retail Federation (NRF) is the world’s largest retail trade association, advocating for the people, policies, and ideas that drive retail success. Representing 98% of retailers and supporting over 13 million American jobs, NRF actively engages in efforts to address critical issues such as tariffs and organized retail crime. NRF hosts a variety of influential events, including Retail's Big Show and NRF PROTECT, providing platforms for industry leaders to discuss key trends and challenges. Through research initiatives and educational resources, the NRF empowers its members with the insights needed to navigate the evolving retail landscape. Generated from the website

The National Retail Federation (NRF) is the world's largest retail trade association, advocating for the success of the retail industry through its support of people, policies, and ideas. With a focus on promoting the interests of retailers, NRF provides resources, research, and events to help businesses thrive in the ever-changing retail landscape. NRF's flagship event, Retail's Big Show, brings together industry leaders, innovators, and experts to discuss the latest trends and strategies in retail. Through its advocacy efforts, NRF works to shape policies that impact the retail industry, while its research and insights provide valuable information on consumer behavior, economic forecasts, and industry trends.Generated from the website