U-Rock Couture

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928 Ocean Dr
Miami Beach, FL 33139
U Rock Couture has been an iconic destination for Miami's fashion-forward international visitors and locals in South Beach for over 20 years. Our designer products are sought after and worn by numerous celebrity-type profiles while being a staple fashion at various high-profile events. From our fashion inventory to our walls and decor, we pride ourselves on high fashion, uniqueness, flare, and the culture of the U Rock Couture brand.

Reviews

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3.525 reviews
Photo of Stephanie S.
Stephanie S.
5/31/2023

Obsessed with all the bling. Always happy to visit U-Rock My favorite store. Otho was super helpful w items and feedback. Be back soon... for the shoes!

Karina T.
8/22/2025

The older ladies working there were rude from the moment I walked in, and instead of being welcoming they immediately told me no pictures or recording inside. On top of that, the clothes are way...

Photo of Naomi B.
Naomi B.
1/10/2023

I love this store, every time I come to Miami I always find something unique there. Can't wait for my next shopping.

Photo of Sara O.
Sara O.
1/20/2023

This shop has some of the most glamorous, decked out dresses and crystal wear that I've seen in a REALLY long time - and all in one place! SUPER friendly staff too, really game we came in and...

Photo of Nora S.
Nora S.
12/5/2021

Excellent customer service from blonde woman who works there!!! We always stop there on every trip down. Beautiful selection and she's super helpful !!

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