Best boutique around! The absolute cutest clothes and the friendliest staff, they are so helpful! Adorable accessories and gifts.
The Secret Ingredient
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The Secret Ingredient is a unique women's boutique situated in the charming Ave Maria, catering to the style-conscious individuals of SWFL. Offering a diverse range of apparel, accessories, and gifts, it prides itself on being a go-to destination for fashion-forward shoppers.
Customers can enjoy a special daily offer of 25% off on one regularly priced item, with an additional discount available for those purchasing the durable canvas reusable bag. The store's innovative approach replaces traditional monthly coupons, providing a convenient and cost-effective shopping experience.
Featuring renowned brands like Belldini, Frank Lyman, Isle, Joseph Ribkoff, and Luii, The Secret Ingredient ensures a curated selection that meets various tastes and preferences. The knowledgeable staff is dedicated to assisting patrons in achieving their desired looks, making each shopping trip a personalized and enjoyable one.
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Reviews
Fun shop with very unique items. Friendly staff and prices for everyone's budget. Selection is broad from dressy to casual. Stop by and check it out!

Lovely little gem in the heart of Ave Maria! Unique finds and reasonable prices for quality goods. Love the personalized boutique experience. I was looking for a unique birthday gift and the...

Kayla helped me find what I needed and answered all of my questions ! Such a cute store great for gift shopping also . Definitely check them out !

My friend, Janine B., was visiting her Mom in Naples, FL and they both went to The Secret Ingredient in Ava Maria. They have bought clothes from there before and they're excellent quality. Janine...
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