Susana Baterna
Primerica, founded in 1977, operates on the principle of prioritizing the needs of Main Street families by promoting financial education and healthy money choices. The company is renowned for pioneering the "Buy Term and Invest the Difference" philosophy, focusing exclusively on term life insurance and investment products tailored to meet consumer needs.
With a commitment to empowering individuals through its HOW MONEY WORKSTM materials, Primerica aims to enhance personal finance awareness among diverse income levels. The company offers a range of services including life insurance, mortgage loans, and investment options while maintaining a strong emphasis on ethical practices and responsible financial solutions.
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